Facebook tests paid subgroups with subscriptions and exclusive content

During its community, Summit 2021, streaming event, Facebook revealed a plan to launch a subgroup to a larger group platform. With this feature, group members will be able to get out into smaller and more niche groups that narrow the scope discussed by members. This can, for example, is used to talk about specific novels in a larger group about books.

Among other things, the new subgroup features for Facebook groups will support paid subscriptions, even though they can also be left as free groups for those who are not interested in monetizing their Facebook groups. Subgroups join a greater test of potential monetization tools for the Facebook platform.

Meta also tests other income producing tools for Facebook groups, according to Reuters, including the ability to access exclusive content that is locked behind Paywall. The test occurs amid a wider boost in the social media industry to implement a variety of subscription-based models, including paid bulletin features available for Twitter users.

The payment model will involve direct payments through “custom links” posted by group makers, according to Meta, which are similar to the relatively new Twitter tip feature. The Creator of the Group will also be able to carry out fundraising and sell merchandise.

Meta also plans to launch the Facebook group adjustment option to the creator, the admin meaning will be able to adjust the group display to more in line with the audience in particular. In addition, the Facebook group will also offer the ability to reward posts, reflect the similar features offered on Reddit.